Kathmandu, January 14, 2018:Carlsberg unveils the Red Hop Limited-edition Bottle at the Rox Bar Hyatt Regency.

To celebrate the 25th anniversary of its partnership with Liverpool FC, Carlsberg had brewed a limited-edition beer. It was brewed using unique research and state-of-the-art technology that harnesses the fan atmosphere of 25 years of Liverpool FC matches.

To celebrate its 25-year partnership with Liverpool FC, Carlsberg has brewed the Red Hop Beer from hops unlike any other. Hops is one of the main ingredients in beer, as the cones from hop plants give beer its hoppy taste. The scientists at the Carlsberg Research Laboratory in Copenhagen have cultivated special red hop plants by immersing them in footage of 25 years of Liverpool FC matches.

Deputy Managing Director of Gorkha Brewery, Mr. Surendra Silwal shared his excitement about the special-edition beer and said, “We’ve tried to make Liverpool more of a part of us than ever before. After all, we’ve been a part of the club for 25 years now!The special beer, which was launched in October, uses hops that have been cultivated using footage from Liverpool matches by scientists at the Carlsberg Research Laboratory. This concept is truly unique, the thought that hops might be influenced by the sights and sounds of 25 years of matches is revolutionary.

The unique cultivation process was made possible by the installation of a powerful sound system and 360 video screens at the brewery’s Copenhagen greenhouse displaying Liverpool FC matches spanning the past three decades. Carlsberg and Liverpool FC expect dedicated fans to be able to taste both victory and defeat in 25 years of legendary club history. After 6 months, the red hops were harvested to brew the special Carlsberg Liverpool FC Beer.

Baibhav Sharma, Marketing Director of Gorkha Brewery said: “The Carlsberg relationship with Liverpool Football Club is one of the longest standing partnerships in sports. We have over 25 incredible years of history with Carlsberg and we couldn’t be prouder of our partnership. Carlsberg really wanted to give something special to the Liverpool FC Fans and create a beer just as great as club itself.”

The event also featured a very special moment. Carlsberg honored a passionate Liverpool Fan, Late Mr. Bikash Neupane, who passed away in December 2016 due to a chronic disease. Deputy Managing Director of Gorkha Brewery, Mr. Surendra Silwal presented an all-player signed Jersey that was sent to him from the LIVERPOOL FOOTBALL CLUB in UK. Bikash’s Father & Sister (Mr. Tek B Neupane & Ms. Sulochana Neupane) accepted the framed jersey. (picture: Below) Mr. Tek B Neupane accepting the jersey thanked Carlsberg & Liverpool for honoring his late son. He is visually impaired.

A short video on the life of Bikash and his love for Liverpool was showcased which made all the Liverpool fans very emotional. A moment of silence was also observed in memory of Late Bikash.

The event was followed by the live match screening between Liverpool Vs Man city on the 14th of Jan 2018. The Guests, mostly passionate Liverpool fans were eligible to get ONE limited edition RED HOP CARLSBERG BOTTLE.

Fact Sheet

Background on Carlsberg & Liverpool: Probably the best football Supporter in the world

THEY’LL NEVER WALK ALONE!

In 1992 the association between Carlsberg and Liverpool FC started and since then we haven’t walked alone for the last 25 years. And it’s Probably the longest sponsorship in football history.

And in the Nepalese context, we have been an ardent Liverpool Club supporter since 2005 giving an homage to the long-standing relationship we share. Our consumers and trade partners have had a chance to visit Liverpool FC thru various promotions we have been conducting since 2005. And a couple of our winners have been privileged to only enjoy the game and atmosphere but also give away the MOTM award to legends like Steven Gerrard and Javier Masherano.

ABOUT CARLSBERG NEPAL

Carlsberg Beer is the flagship in the Carlsberg Group’s portfolio of beers. A regular in millions of bars across 140 countries worldwide, it is a truly international brand of exceptional taste and quality. Carlsberg is brewed with an uncompromising quality using choicest barley, exclusive aromatic hops and the unique “SACCHAROMYCES CARLSBERGENSIS” yeast.

Carlsberg has been produced since 1847 and was introduced in Nepal in 1995. Carlsberg has been specially appreciated for its taste, quality and best packaging. Today it is available in 650ml & 500ml cans.